The Old Shop with shells turned into an oil dynasty!

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To Παλαιοπωλείο µε τα κοχύλια που µετατράπηκε σε δυναστεία πετρελαίου!

The name of the global oil company “Shell” is, oddly enough, a reminder of the victorian love of conchology.

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In 1833 one Marcus Samuel opened such a shop selling shells, curios, and other trinkets to natural history enthusiasts. By 1851 Marcus was described in the census as a ‘shell merchant’ and was listed as proprietor of ‘The Shell Shop’ in Houndsditch. He later formed the ‘Shell Transport and Trading Company.’ In 1882 his son (Marcus Junior) while travelling in the Caspian Sea, saw a potential for exporting oil from the region. He commissioned the world’s first purpose-built oil tanker and named the tanker the Murex, Latin for a type of snail shell, as a nod to the company’s beginnings. The first logo (1901) was a mussel shell, but by 1904 it was replaced with a scallop shell.

And so it has remained ever since.

Πάνω από 100 χρόνια το έµβληµα της Shell µε το κοχύλι αποτελεί ένα από τα πλέον αναγνωρίσιµα σήµατα στον κόσµο. Σύµφωνα µε έρευνες µάλιστα, µόνο ο Άγιος Βασίλης έχει καταφέρει να ξεπεράσει σε αναγνωρισιµότητα το έµβληµα της Αγγλο-Ολλανδικής επιχείρησης πετρελαίου και χηµικών. Continue reading